Phase 1: Analysis and Discovery
Establish relevance: identify and evaluate the best online brand positioning for your business, measure relevance with your customers and against competitors, and hone your message (keywords) for marketing your company's products and services over the Internet.
Phase 2: Prioritization and Validation
Establish visibility: identify the what, when, where and how to market your brand online - apply the tools and techniques that are required to make you highly relevant and visible with your target audience.
Phase 3: Setup and Calibrate
Create a high performance biz.dev.Architecture™: implement the best tools and strategies for driving and capturing qualified leads on your website. Assemble an integrated and well tuned biz.dev.Architecture™ that generates new demand and maximizes lead conversion.
Phase 4: Trial and Market
Implement the plan and go-live! Launch your new online BizDev program and experience the benefits of the biz.dev.Lab™ in fewer than 30 days.
